This post has been floating around in my head for at least the past year, so I decided this week to take a crack at blogging it. Just about everyone I know is having a baby in 2012, including myself, and since there will be a period of time that I can’t take on any newborn clients, these are the questions I will be telling my best friends and family to ask before choosing their newborn photographer.
Newborn photography is an increasingly popular genre of photography these days. It seems each week a new baby photographer pops up on Facebook. Given the lower cost of digital equipment, the availability of ready-made websites, and the massive reach of social media, you can literally start a business with just a few clicks of the mouse today. This can be a good thing for consumers, and a very bad thing for consumers. It creates a more competitive marketplace and for those who are active online and do their research, there are some very good deals to be had. It is also a great time to start a business. Many of the most successful businesses I know locally have seen wonderful success through internet marketing (including ours!). The downside is that it also becomes hard to discern fly-by-night businesses from true professionals. Think of some of your favorite business pages on Facebook. Can you answer any of these questions about them: How long have they been in business? What kind of training and education do they have? Is their business registered in the state in which they operate? Are they insured? Where is their physical business located? How can you contact them outside of Facebook and are there any business hours during which you know you could reach them?
It might not matter to you much if you’re hiring a photographer who is going to burn all of your digitals onto a disk for $100. Heck, it’s not a huge loss. Who cares if you don’t love the images or if they aren’t in business tomorrow? It’s worth a shot to try them right? Well, with newborn photography, it should matter to you.
First, the period in which you can have newborn portraits taken is fleeting and very brief. Most newborn portraits are taken within the first month of life, often under 2 weeks of age. If you miss that period, or worse, hire someone that disappoints you, the opportunity to create newborn portraits is over. Much like wedding photography, there’s only one chance to get it right!
Most importantly, this is your very tiny, helpless newborn child. A newborn is a human life, not a photographer’s prop. You are entrusting them in the hands of someone you just met (or maybe just found on Facebook, YIKES). I remember how I felt when the nurse first took Giuliana away at the hospital. That gut-wrenching need to hold and protect the baby I just gave birth to. And that was a NURSE!
Note: I’ve created this post to highlight what I feel are important questions to ask when researching a photographer for your baby. The Newborn Photography industry is not regulated, nor is there a way to become certified. There are no right or wrong answers to many of these questions (although I will say that questions regarding safety in newborn photography should be considered seriously). It is up to anyone as a consumer to decide for themselves what answers make them feel most comfortable before investing their money with a professional. My intention is simply to get you to ASK.
Please, do your research and consider these things before hiring your newborn photographer.
Style:
Newborn photography is an art form and each photographer is an artist. When you are hiring a photographer, first consider their style. Baby photography can range from documentary black and whites to highly styled sets, from modern family candids to formal family portraits, from traditional newborn portraits posed on black to the use of colorful and whimsical props. Editing can range from soft and dreamy to sharp and full of contrast. When hiring a photographer for my family, I waited until I fell IN LOVE with someone’s work. I knew that every time I looked at their portraits in my home, my heart would sing. I saved up to go to them, rather than going 3 or 4 times to someone else who’s photos may never make it past an album on Facebook.
It’s often overwhelming to narrow down your choices. Style is a very personal choice and if you aren’t sure what you like, a good idea is to start with browsing photographer’s websites. A website portfolio is often the photographer’s BEST work. Out of all of the portraits the photographer has ever taken, these are their FAVORITES. If you don’t like the images on the website, move on, because chances are the BEST images from your session are going to look much like that… if you’re lucky! If the photographer has a blog, even better. A blog is often a photographer’s most recent work and can be updated daily. Our blog is full of sneak previews for clients, just a few images from every session we shoot here. Some blogs highlight full sessions, others showcase favorite images much like a portfolio. Find out what the blog is showcasing and you can look for consistency in the photographer’s work. A good photographer should get results you love at every session. Which brings me to my next point.
Experience:
Experience should always be considered when hiring a photographer, but especially a newborn photographer. Experience should not just include how long the photographer has been in business, but also how long they have specialized in the genre that you are hiring them for. Ask prospective photographers how long they have been in business and how long they have been photographing newborns. Also, about how many newborns do they photograph a month? I’ve actually only been in business a little over 3 years. That’s young in the business world! But I also photograph hundreds of newborns a year (an average of 3 newborns each week). There might be someone who has been in business for 10 years and never photographed a newborn, or someone just starting out who was a neonatal nurse in their past career! You don’t know until you ask.
Why is it important to consider? I can tell you my newborn portraits today are leagues above my portraits from a year ago and a world away from my portraits of 2 years ago. I’m still learning more about newborns in every single session. With experience comes skill and consistency. Just being a parent does not make you a newborn expert (although I may have thought I was one after my first child). I think you can judge by how many people give you unwarranted baby advice just how many people out there think they are baby experts!
Every baby is so different from the last. There are endless variations in how each newborn eats, falls asleep, likes to be held and positioned, how heavily they sleep and how easily they wake, and their overall disposition. Experience allows the photographer to read a newborn’s temperament from the moment they walk in the door and create a session that keeps a newborn comfortable and happy. A newborn should never be forced into a pose or a prop they are uncomfortable in.
Good newborn photography takes a very high level of skill. Anyone starting out will remark at how hard it can be. Over time you learn babies and fine tune your practices. This leads to overall quality and consistency. No matter what the baby’s temperament, a good newborn photographer should be able to achieve beautiful newborn portraits out of EVERY SINGLE SESSION. If you hear a photographer excuse poor photos with “well, the baby just wouldn’t sleep” or “they wouldn’t settle down” or “all they wanted to do was eat”: be weary. Babies run the show. Some DO want to cluster feed, some will want to stay up the whole session, some will be fussy or gassy. A good newborn photographer observes your baby and allows what they see to inform the poses they choose during a session. If your baby is alert, I’m never going to try a hanging shot. I’m sorry. If they like their arms tucked in tight, I’m not going to force them to be propped up on their hands. No matter how much you love the shot.
An experienced newborn photographer should be able to comfort your baby, to work with them whether they are awake or asleep, and to create a gallery of beautiful portraits no matter what. After just about every newborn session I shoot, parents will remark: “Thank you for being so patient. You’re like the baby whisperer. It was so fun to watch. Can you come home with us?” Those are the best compliments I can receive.
A baby photographer needs to be good with babies first and foremost or you will never get the results you envision.
Price:
This is probably going to be a hot button issue in this post, but I’m telling you what I would tell my best friends and this is it: After running a growing photography business for the past few years I can guarantee you that someone who charges $200 for a DVD of all of the digital images from a newborn session is either A: portfolio building and doesn’t mind losing money on your session (so likely has little experience in the genre), B: has very little business and is just trying to get clients in the door (not knocking it, but you should certainly consider why their business is hurting), C: will either be out of business soon or forced to increase their prices. Here’s why:
Every business is different. I own a studio that has a full time salaried staff of 4 highly educated and experienced professionals. Our pricing is going to be different than, say, when I ran the business out of my home on a laptop. It doesn’t mean one is better than the other, just different business models. I can tell you however, and I know every legitimate business in the country will back me on it, all businesses have a huge list of taxes, insurances and other fees (lawyers, accountants, payroll, unemployment, etc) that go into staying afloat. Add all of that boring mumbo-jumbo to the fact that a newborn session takes 3-4 hours of shooting time, plus 6-8 hours of editing, equipment and image storage costs, gallery hosting, (I could go on and on), if anyone out there can profit off of only $200 when all of that is taken out of it, they should be teaching economics at Harvard.
I’m not saying don’t take advantage of a deal. Just know that there is a reason you are paying those prices and take the time to research WHY. Is it their experience? Is it the quality of the images? Is it their low overhead? You’re taking a chance and you could end up with a great deal on an up-and-comer or you could waste $200 and miss out on your chance for the newborn portraits you were hoping for, or worse, endanger your newborn.
Safety Practices:
This is another hot-button topic in the newborn photography industry today. There are some wonderful articles on newborn safety already written, so I won’t rewrite the book. Please take a look at these articles as they are a great wealth of information:
National Association of Professional Children’s Photographers
Take Off Your Mommy Goggles (a website full of resources)
After reading through some of the biggest issues in newborn safety above, here are some safety related questions you can ask your potential newborn photographer:
If the photographer is not coming to your home, what is the environment that you will be bringing your baby into? Please go visit beforehand if you can! You should make every effort to meet with your newborn photographer and ensure you are comfortable with them before you hand your baby over to them. Their studio should be cleaned regularly and be set up for babies as you will be spending a good deal of time there, usually when you are still recovering from delivery.
How do they achieve their more difficult portraits? Often if you look at a portrait and say “how did they get a baby to do that?”, the photographer composited a series of images together to achieve the portrait. That means they took multiple images in which baby was always safely supported and then spent a good deal of time in photoshop editing the images together to seem as if baby was really in that remarkable position! If they didn’t, they are risking the safety of the baby. The time and skill it takes to produce such images safely is another reason why you may pay more for that photographer. Ask photographers how they created those remarkable images. Babies should never be placed high above the ground without someone spotting them, placed in an object that could tip over without support, hung without support, or placed in glass containers. All of the images below were created using compositing.
Is their business insured? What if, god forbid, something should happen to your baby in the hands of this photographer who is practicing risky newborn posing techniques?
Do babies look comfortable in the photographer’s images? Newborn babies are very flexible and love being curled up into the positions that they were in in the womb. Babies should easily curl into these poses and their faces should be relaxed and peaceful in the final image. If a baby looks uncomfortable in a pose, they probably were. If they look like they were trying to squirm out of it, they probably were. I can’t even begin to convey to you how a portrait of a baby with their face buried in a bean bag or squirming on a hard surface makes me cringe! Who wants a picture of that? Peaceful baby photos are not magic. The baby really was peaceful. Some poses take a little comforting, or some time with a binky if baby is about to wake up from being moved, but your photographer should be able to comfort your baby and keep them happy.
Are parents allowed to watch the session? Every photographer is different in this respect. Personally, I love having the parents watch me work. I want them to see how comfortable their baby is with me. Actually, I even have the parents come over and help with some of the poses. Often they are the ones helping to hold the baby in some of the composites or sitting right beside a set up to ensure baby’s safety. I know I wouldn’t trust someone to take my newborn into another room and not allow me in for 3 hours, but that’s just me. It is sometimes easier for the photographer if nervous parents are not in the room with the baby, as the baby responds to a parent’s energy, but usually after a few minutes of watching me work, mom and dad lose any nervousness they may have had. I’d rather take a little extra time so that mom and dad can enjoy watching the experience and feel 100% confidence in me.
Business Practices:
In a market where it can be hard to discern a legitimate business out from the crowd, one last thing to consider is the business practices of the photographer or studio you hire.
What happens if baby is born early or late (as they usually are)? Can the photographer get you in early or reschedule you to a later date. Newborn photographers are often more highly priced because they need to maintain flexibility in their schedule to move around their newborn sessions. Rather than jam-packing our schedule, we must limit the number of sessions we take each week to ensure each newborn is photographed within the first two weeks of life.
What is the general timeline for a session? How long will it take to see your final gallery, create birth announcements, receive your printed album? How long will it take for someone to get back to you if you call? I know it takes me a staff of 4 people full time to manage 6-7 sessions a week and maintain the level of customer service and quality of product that I am proud of. While it does take time to edit, design and produce orders, it shouldn’t take 6 months to receive an album, and you wouldn’t want birth announcements going out when baby is 5 months old. Not everyone needs a staff, but if you hire someone who shoots high quantity at low prices, know that you may sacrifice some level of quality and service.
Do you sign a business contract before the session? A photographer’s contract protects you as much as it protects them. A contract should outline all of the photographer’s business policies and be signed and agreed upon before your session date. And please, take time to read the contract and all of the policies before you sign the dotted line!
Reviews: Ask around town! Don’t trust everything good you hear, and don’t trust everything bad you hear. I remember I once had someone who never even booked with us write a bad review online because I couldn’t photograph her on a specific weekend (we’re not even open on weekends). With that being said however, if you repeatedly hear complaints about a studio’s service or quality, you should give it some thought. Also, don’t trust every good review you read online. I have a folder full of screen shots on my computer from start up photographers who have copied everything from my “about me” section to the reviews my clients have written off of my website. Don’t trust everything you see online. Anyone with some start up cash or a little copy and paste skill can have a professional website that looks pretty trustworthy in just a few days time.
Please don’t stop at a photographer’s website or facebook page. Take some time and be an informed consumer. Know what you are spending your money on. Your baby is worth it!
Popular:
I am so glad you posted this Heidi. Starting Blossom Bands has opened my eyes to the world of photography, the good and bad! I am in awe of how awful some photographers are, and they don’t even seem to see it. People assume that because they own a camera they can become a photographer, it’s a shame. I admire your work, and I love that you took the time to write this post. I look forward to my third baby (some day!!) so you can give me something I’d be proud to share with friends and family.
Hi Heidi. I read through this and while I do agree on some points, I think a lot of the basics are lacking. I think that a photographer starting out does not have the funds to have a storefront, employees, mass marketing, etc. So to say that someone is not good because they do not have a professional storefront does not make them a bad photographer. Nor does the experience level. Everyone starts off at some point. Like you said, your work has grown from where you started 3 years ago. Had nobody put faith in you to learn and grow you would have never had those first customers. About the pricing…not everyone can afford $1-3K sessions. I’m sorry , but that is absurd for photos. I know they are memories that should be invested in, but people can invest in college with that money, not 3 photos that will be covered up by the next set in a year. I think this article should have showed people specifically what makes a good photograph vs bad photography. There are different types, some like the soft and dreamy like you said, some like the sharp and full of color. But nobody should fall victim to underdeveloped, overdeveloped, not whitebalanced, blown out trash that is circulating around out there. Big red flaggers are the ones that ONLY give you black and white versions (covering up horrible color and exposure)and so on. People that just opened a business, run it out of their homes, be a stay at home mom, put all the images on CD for a flat rate, have no employees to do their business or editing, etc… still can properly do these things…and not charge 1-3k. I love your work, I think you are a great photographer, but I also do think there are people who will take offense to your article who look up to you and who are just starting out.
Thank you for taking the time to comment J. I think you misread some of what I wrote and I would like to clarify a few things. First you write “to say that someone is not good because they do not have a professional storefront”. I did not say that. The photographer I chose for my family after much research actually works out of her home and does not have a storefront. She did an amazing job! Second, I never suggest someone has to spend a certain dollar amount to get a good photographer, and do acknowledge that every business model is different and not one is better than the other. Some clothing stores charge more than others, some restaurants charge more than others, you get the idea. They all have their own respective bottom lines. I love your suggestion about showing good vs bad photography. I didn’t have the time or desire to call out some of the bad photography out there, but perhaps it is something I will do in the future if you are truly interested. I definitely agree with the fact that some people who don’t have overhead (although every business does have SOME overhead to be a LEGAL business), can still properly do these things “and not charge 1-3k”. Although, again, I never suggest a photographer has to charge a certain dollar amount to be good, I do try to point out some of the things that go into a photographer’s pricing. I want to reiterate that this article is intended to highlight questions a consumer should ask when researching photographers so that they can make an informed decision for the safety of their baby. I tried to be as respectful as possible and I think it is up to parents to decide whether or not they like the answers they receive when asking these questions.
Heidi,
Thank you so much for your insight and advice. This is a great resource for anyone looking at hiring a photographer not just for a newborn session. I will definitely be sharing this with friends and family.
Hi Heidi. As a small business owner in a creative field, I agree with J’s comment. I think some of the points you make are helpful, but I read your post to imply that people shouldn’t hire photographers who are just starting out in business. Where would you be today if it weren’t for those first few families who entrusted you to take their portraits? There are many photographers out there who purchase some good equipment, publish a website and call themselves a “business.” However, there are just as many legitimate artists who invest in education and training, and make brilliant art who are also starting out. I don’t feel the criteria you’ve outlined to discern the two groups is entirely fair or accurate. Many artists launching their business don’t have the resources to invest in lawyers, accountants, payroll, etc. so they don’t have a high overhead. Their goal is to develop a client base and referrals, so they may not start out charging thousands of dollars per session. Price in cases like this is not an indicator of talent. When it comes to experience, I completely agree that the longer you do something, the better you become at doing it. A photographer who has many years of experience shooting one type of photography, in general will produce better images than someone just starting out. With that being said, there are many talented photographers graduating from great photography programs with extensive portfolios, who haven’t been in business for several years. In addition, while I agree with your recommendations on infant safety when it comes to composites and difficult poses, I think you go to an extreme when describing the danger an inexperienced photographer can inflict on a newborn. I agree that it is every parent’s responsibility to inspect the environment where their baby will be photographed, speak up if the photographer ever places their baby in a pose that causes them concern, and ask questions about measures the photographer takes to ensure the safety of their baby. But, to suggest that “god forbid something should happen to your baby in the hands of this photographer” is extreme and (perhaps unintentionally) implies that inexperienced artists are reckless and out to harm infants. I think you are an incredibly talented photographer, and I love your work. I believe the way this blog post was written has the potential to offend some of the people who look up to you and your business model.
Hi Shayne, Thank you for your feedback. I knew when posting this that both price and experience would be controversial topics in our industry and I anticipated getting much feedback like yours on the two topics. I understand your concerns and I agree with you on many points, but this post is only meant to point out some of the things that consumers should take into consideration when hiring a photographer for their newborn. It is meant to help the consumer make an educated decision and it is up to them to decide if they are comfortable with the answers their potential photographer provides. I think you will agree that anyone hiring a photographer of any kind should consider style, experience, price, safety practices, and business practices, no? It seems crazy to me that people would trust something as intimate and fragile as a newborn session with someone they haven’t researched… but it happens all the time. The considerations I point out are some of the major issues affecting the newborn photography industry. I am part of many professional organizations and consider many professionals in my local market friends. Everyone speaks of these issues, but nobody speaks up about them. There are some very dangerous practices going on in the newborn and baby industry and I think they need to be discussed openly. I absolutely agree with you that there are many talented photographers graduating from great photography programs with extensive portfolios who haven’t been in business several years. Then again many people are setting up shop “overnight” and not taking safety into consideration. I’m not too worried about offending people who look up to me with a statement like “god forbid something should happen to your baby in the hands of this photographer” because I think it would only offend someone who feels guilty of not practicing safe posing techniques. Instead, I hope that people who want to emulate my work or business model DO read this post and take what I have said to heart. My work and my business would not be at the level it is today if I didn’t hold myself to the highest standards from the very beginning.
I do agree with a lot of your points but I have to stress that formal education – college or university – does not automatically make someone a great artist or photographer. Some cannot afford to attend college while working and providing for their family. I know plenty of amazing photographers who have no paid to become a member of the societies and do not have letters after their names but they have spent a long time teaching themselves, soaking up info from more experienced photographers, annoying family and friends to be practised on. Please don’t assume that not having a formal education makes a photographer any less than one who does.
Hi Mandy! Thanks for taking the time to comment, but can you point out where in this article I say that formal education automatically makes someone a great artist or photographer? I actually say the exact opposite. I’ve never taken a photography class in my life
Heidi – thank you SO much for writing this article! I am a new photographer (a year in! Who-hoo!) and I want my specialty to be newborns, but I am YEARS from that! I totally agree with the cost thing too, I’m so inexpensive because even though I do have expenses to cover I am still gaining experience and I do hope to go from home studio to studio space elsewhere! GREAT read!
I love your work, enough so that I hired you to photography my son in October 2011. I greatly appreciate your willingness to impart your wisdom and experience on this and many other great topics. I have been encouraged by friends and family to pursue a photography business on the side, advice which I am just now starting to feel confident enough to take. I am not looking to have a million dollar business I am just looking to do something I love and to be able to be home with my son as much as I can afford to be! It is because of you and other photographers like you that people like me (people, honestly trying to do good work for those who cannot afford a true professional) to do this as safely and with as much success as possible. I did not find your post to be offensive but instead will take the advice therein and use it as opportunity to improve and develop as a photographer. Furthermore, as a parent and one that will likely not be able to (no offense) afford to use you a second time around I applaud your efforts to ensure that we have a level of awareness when seeking out someone to entrust with our most precious gifts!
Thank you!
Thank you so much Kerri and Amber! Best wishes in your photography careers <3